DIKAYA NAILS
From having no website or online presence, we built a complete digital foundation for a local nail salon. With a new site and local SEO, they quickly ranked #1 on Google Maps and the local pack.
The Client
Dikaya Nails is a small nail salon based in Brest, Belarus. Unlike many established competitors, the salon had no website, no Google Business Profile (GBP), and no digital presence at all when we first started.
The owner also had no prior experience with online marketing, and in a city where dozens of salons compete for the same clients, this was a major disadvantage. To make things even tougher, Dikaya Nails is located outside the city center, not in a high-traffic area.
The Objective
The project was designed as a proof of concept: could we take a small salon with zero online presence and rank it in Google’s local pack against established competitors with years of reviews?
Our specific goals were:
- Create a professional website from scratch
- Build and optimize a Google Business Profile
- Achieve visibility in the Google Maps/local pack for “Nails Brest”
- Generate real bookings from online search
The Challenge
- Zero digital footprint: no site, no GBP, no reviews.
- Highly competitive niche: many salons in Brest with 100+ reviews each.
- Location disadvantage: salon not in the central part of the city.
The Solution
1. Website Creation
We designed a modern, mobile-friendly website highlighting Dikaya Nails’ services (manicure, pedicure, nail art, etc.) and made it easy for visitors to book or contact the salon.
- Optimized meta titles, descriptions, and on-page content with local keywords.
- Focused on speed, simplicity, and clear calls to action.
- Embedded Google Maps for location visibility.
2. Google Business Profile Setup
We created and optimized the salon’s Google Business Profile from scratch:
- Verified and added full business details (NAP, categories, service area, hours).
- Wrote a keyword-rich description.
- Uploaded high-quality photos of the salon and services.
- Collected the first set of customer reviews.
3. Local SEO & Citations
To strengthen local ranking signals, we:
- Submitted the salon to high-authority local directories.
- Ensured NAP consistency across all listings.
- Implemented local business schema on the website.
- Linked GBP and the new website for maximum trust signals.
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